Social Media:The TUC Flavour Cup
TUC rolled out its bravely ridiculous TV ad out across Europe. We brought their daft characters to life on Facebook – with an addictive game, weekly quizes, prizes and a content plan.
RESULTS: 150,000 likes in three months
Art Direction and design by Darion Leigh.
Created as part of the creative team at DraftFCB. Thanks to all who contributed.