Social Media:The TUC Flavour Cup

TUC rolled out its bravely ridiculous TV ad out across Europe. We brought their daft characters to life on Facebook – with an addictive game, weekly quizes, prizes and a content plan.

RESULTS: 150,000 likes in three months

Art Direction and design by Darion Leigh.

Created as part of the creative team at DraftFCB. Thanks to all who contributed.