SOCIAL GAMING: Pizza Hut

Pizza, games, facebook & prizes! The perfect ingredients for a campaign to build brand awareness across the social media landscape. The games were simple and addictive, with a style that was accessible to everyone.

We built it and they came. With 40% of traffic coming directly through Facebook recommendations. A second game was commissioned to continue the momentum.

Concept: Darion Leigh & Phil Bully | Illustration & Design: Darion Leigh