Chalet Girl :Film Launch On Facebook
A film like Chalet Girl is filled with products, actors and locations that its target audience want to know more about. We composited the iconic ‘Like’ button into the film trailer so could explore and each scene.
It was a gimmick, but viewers loved it. The site was hugely reported in both movie and advertising industry press and reached over one million viewers.
Concept: Darion Leigh & Phil Bully
Created by: the team at agency Twenty Six London