British Medical Association: Talking Cells
The brief was to create films of doctors talking about the benefits of being a member of the British Medical Association. Yawn!
So we gave the films a fun twist and added animated cells using real medical images.
The results were pretty bizarre. But doctors got it.
RESULTS: 250,000+ unseeded views on YouTube and the characters were used for further campaigns at medical conventions across the UK and on the national BMA website.
Art Direction & Animation by Darion Leigh